WhatsApp Pricing

Sending WhatsApp messages isn’t free, but it is significantly cheaper than SMS. Read below to understand how the pricing structure works.

How much will I pay?

When using the WhatsApp integration, there are two types of costs:

1. $25/month billed by Social WiFi for access to the WhatsApp integration
2. Per-message fees billed directly by Meta (the owner of WhatsApp)

Our pricing explainer PDF provides a detailed overview of the cost structure.

WhatsApp Pricing Explainer

How will Social WiFi bill me?

We will add the $25/month fee to your next invoice. This is a flat fee that does not depend on the size of your business or the number of messages you send or receive.

For the first three months, Social WiFi will not charge any additional fees for using the integration.

How will Meta bill me?

Meta charges per message sent. Receiving messages is free. Meta will bill you directly using the payment method you configured during the initial setup.

The cost of sending a message depends on:

• the category of the message
• the country calling code of the recipient’s WhatsApp phone number

Social WiFi uses two message categories:

1. Authentication – used when a user logs in to verify their phone number
2. Marketing – all other messages sent through automations or bulk campaigns

For exact pricing by country, please refer to Meta’s official documentation: https://business.whatsapp.com/products/platform-pricing

Example costs for selected countries

• USA
  • Authentication – 0.004 USD per message
  • Marketing – 0.025 USD per message
• United Kingdom
  • Authentication – 0.022 USD per message
  • Marketing – 0.0529 USD per message
• South Africa
  • Authentication – 0.0076 USD per message
  • Marketing – 0.0379 USD per message

Prices accurate as of 28 November 2025